This week, children from Mukamusaba Conservation Club in Livingstone have learned about the power of the media in developing communication and public awareness of important issues, such as the need for wildlife and habitat conservation. The students were taught about modern mass media, including radio, television and film, and printed materials, such as newspapers, magazines, books, posters and leaflets.
The children looked at how each medium can be utilised to promote natural resource conservation and then chose one example to use to pass on an important anti-litter message. They decided to use posters to create awareness of the dangers that litter poses to our environment and to wildlife. Their audience was their pen pals at Chesham County Primary school in the UK. Once received, the posters are going to be displayed on the school’s walls to show the children what their friends in Zambia have been learning. A great job by our future conservationists!