IN THE LAST 21 YEARS (1993 - 2014) LION POPULATIONS HAVE DECLINED 42%; LESS THAN 20,000 REMAIN. WE CAN AND MUST ACT NOW TO ENSURE THE SURVIVAL OF THIS ICONIC SPECIES.
Why do we need lions?
The loss of lions has a negative effect on Africa’s fragile ecosystems. Lions play an important role in the food chain, helping to regulate numbers of the more dominant herbivore species, such as zebra and buffalo. Without lions to control them, these species out-compete other animals, causing their extinction and reducing biodiversity.
Tourism is also a major boost to African economies and lions continue to be the biggest attraction. Many of Africa’s most needy communities rely on the money brought in by tourists and would suffer if lions were no longer part of the safari experience for visitors.
And don’t forget, the African lion is an important symbol. It is an icon; not only to those in Africa, but all around the world. Countless companies and organisations are proud to associate themselves with an animal that is said to be the ‘King of Beasts’.
Imagine a world in which the African lion exists only in stories, pictures, statues and company logos. We cannot be the generation that allows this to happen when there are real solutions available to prevent it.
What are we doing?
ALERT works with communities and policy makers, with non-governmental organizations, researchers and business leaders, to implement locally conceived and relevant solutions that create sustainable motivation to conserve lions amongst these stakeholder groups. ALERT also works with communities to meet the challenges of living alongside a dangerous predator, whilst conducting research to improve our understanding of the lion’s behaviour in Africa’s ecosystems to better inform decision making.
ALERT is successfully operating pilot programs of our ‘responsible development’ approach in Zimbabwe and Zambia. Other countries have expressed interest in ALERT assisting them to conserve lions, and we expect our approach to expand across the continent until we have achieved real protection of the African lion that ensures their survival.
Please browse our web site to discover more about the African lion, why we need to save it and how you can help us do that.
ALERT would like to thank the following organizations for their support of our programs.