Privacy Policy

Last Updated: 1st August 2024

Welcome to ALERT’s website (lionalert.org). We are committed to protecting your privacy and ensuring that your personal information is handled safely and responsibly. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the website includes:

Personal Data
Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you register with the website or when you choose to participate in various activities related to the website, such as online chat and message boards.

Derivative Data
Information our servers automatically collect when you access the website, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the website.

Financial Data
Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the website.

2. Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use the information collected about you via the website to:

• Create and manage your account.
• Process your transactions and send you related information, including purchase confirmations and invoices.
• Email you regarding your account or order.
• Fulfil and manage purchases, orders, payments, and other transactions related to the website.
• Improve and optimize the website and your user experience.
• Monitor and analyze usage and trends to improve your experience with the website.
• Contact you about services, offers, and promotions.

3. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights
If we believe the release of information about you is necessary to respond to legal processes, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

Third-Party Service Providers
We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

4. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other types of misuse.

5. Policy for Children

We do not knowingly solicit information from or market to children under the age of 13. If we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe we might have any information from or about a child under 13, please contact us.

6. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on our website. You are advised to review this Privacy Policy periodically for any changes.

7. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

African Lion & Environmental Research Trust (ALERT)
Website: lionalert.org
Email: info@lionalert.org